Google Ads is an online advertising service developed by Google where advertisers pay to display brief advertisements, or service offerings, or product listings, and video content within the Google ad network to grow their customer base. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers.
This may be the fastest way to drive eyeballs to your business. And that speed has a price.
You will need other tools online to get those eyeballs educated as to “what you provide” so that they can determine if they want to speak with you, and buy.
The Google empire has been built with Adwords. There must be something to it! We don't throw up an ad and hope for the best. We do extensive keyword research to target any and all relevant keywords but we also eliminate keywords that aren't relevant.
We run multiple ad sets to find the best performing ones and then expand the reach of those ads.